​​​​​​​​​(847) 790-6970 

Why Choose Your Call To Action

Your Call to Action is unlike any other corporate and individual sales and career transition coaching provider.

When you work with Your Call to Action,
you’ll get:
• Instant access to a proven sales coaching methodology and curriculum.
• One-to-one weekly coaching sessions directly with 30-year complex technical sales expert and career transition coach, Audie Fridstein.
• Sales plans, organizational tools, training, mentoring, and coaching that guide sales leadership and their teams to achieve and exceed annual sales and income goals.
• A step-by-step job and career search campaign for highly experienced individuals looking for a new job, a different career, or a fulfilling retirement.
• An accountability partner to ensure you hit your targets and stay on track to achieve your goals.

Contact Your Call to Action today to learn how to move yourself from awareness to action and accelerated results with one-to-one coaching that works.​

Certifications and Training 

Certified Life, Career & Executive Coach
Goal Imagery Institute, School of Coaching Mastery

Sales Integrity Certified Sales Coach and Consultant
Sales Integrity, LLC
Sales Achievement Framework™

(Sales Achievement Framework™ is a trademark of Sales Integrity, LLC)

Associate Certified Coach (ACC) Credential
International Coach Federation

Key Strengths

Professional B2B Sales and Career Transition Coach | Trusted Advisor | Leadership Skills | Solid Problem Solving, Decision Making and Communication Skills | Resourceful, Energetic, Adaptable, Creative, "Outside the Box" Thinker | New Business Sales | Client Retention and Growth | Global, National and Named Account Management | Account Planning and Strategy | Solution Selling | Value-based Selling | Consultative Selling | Cross Functional Team Leader | CRM & Other Sales Tools | Running Effective Job/Career Search Campaigns | Warmth, Sincerity, Good Listener

Meet Your Coach, Audie Fridstein


Bachelor Degree in Business Administration and Marketing
University of Illinois, Champaign-Urbana

Audie’s Credentials

With over 30 years of successful professional sales and sales leadership experience, degrees and certifications, and being a life-long learner, Audie is extremely well-prepared to help you up your sales or career transition game.

Audie’s vast experience and success in corporate sales and leadership within the technology field spans a broad range of products, services and solutions as well as working with C-Level and other key decision makers at companies of all sizes, from start-ups to Fortune 500 organizations. 

Throughout her career, she repeatedly achieved or exceeded quota, developed and maintained referenceable customer relationships, consistently earned "trusted advisor" status with clients and peers, and provided effective sales and account strategy, business acumen, and a consultative approach to working with clients and peers alike. In addition to her selling responsibilities, Audie has frequently been called upon to mentor and coach sales colleagues and provide training on advanced sales skills.

Audie established Your Call To Action to continue making a positive difference in people’s lives (a lifelong theme of hers), and to empower and facilitate positive changes in individuals and organizations to achieve a higher level of engagement and success.

Who We Work With

Corporate Sales Team Coaching
Companies providing complex technical solutions to other organizations with 5 to 100 full-time sales people that are ready to commit to a 3-12-month transformational coaching program for their sales and sales leadership teams will see immediate and sustainable improvements to their revenue and income. 

Individual Sales Coaching
Experienced B2B sales professionals selling complex technical solutions who are eager to take their sales and income to the next level or who are starting new sales positions and want to ramp up quickly as well as business owners who want to grow their business revenue and their personal incomes thrive in our one-to-one sales coaching experience.

Individualized Career Coaching
If you’re a mid- to late-career professional with 15 or more years of experience in your field and need to figure out what’s next in your career (even if the next step is retirement), then Your Call to Action can help you transition successfully.

Audie excels at helping her clients improve:

  • Sales results

  • Client retention and growth

  • Time management 

  • Entrepreneurial thinking

  • Problem solving skills

  • Leadership skills

  • Communications skills

  • Job search results

  • Career development

  • Interviewing skills

  • Retirement transition success

Founder & CEO of Your Call to Action and 30-Year Sales Professional

“A good coach will make his players see what they can be,
​rather than what they are.”

Ara Parseghian, former American Football League player and coach who

guided the University of Notre Dame to national championships

Audie Fridstein is Founder and CEO of Your Call to Action. Prior to launching Your Call to Action, Audie spent over 30 years in corporate sales and sales leadership roles primarily selling complex technology solutions to new and existing Fortune 1000 companies. 

Audie’s extensive sales experience enabled her to master the art and science of selling complex technical solutions, interviewing strategies and tactics, executing successful job search campaigns, and re-engineering careers. 

​Through Your Call to Action, she offers sales coaching to corporate sales organizations and individuals as well as career transition coaching to mid- to late-career professionals who are in periods of transition (whether or not by choice).

Audie is intuitive, nurturing, and an excellent listener, yet firm — all of the qualities you should want in a coach. She is your accountability partner with a focus on helping you get real results, but you’ll also have fun along the way. When you work with Audie, you will be smiling.